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In mid-2019, with the support of ARISE Mexico, the ARISE board began the process of refreshing all core ARISE governance and profile documents with the aim to support the re-positioning and refreshing of the ARISE brand, offering and activities. A central part of this process was to develop a new and compelling value proposition, as the architecture of the ARISE brand proposition to its audience. It is crystalized by a short statement that sets out the issue, solutions and what part ARISE plays in this. It will be featured in the ARISE terms of reference (TORs), guide the communication strategy and become the pivotal identifier of ARISE. As a result of this work, the following new value proposition was developed.

By connecting a passionate community of business and other public and private partners, ARISE works as a catalyst for business innovation and for knowledge sharing to reduce risk for a sustainable and resilient future. Through its regional and national Networks and links into the global policy discussions on sustainability, climate action and disaster risk reduction, ARISE offers its members the opportunity to demonstrate leadership in cooperating with public partners to reshape business, society and financial frameworks to implement tailor- made solutions for all industries and sectors, leading to take risk-informed decisions, formulate adaptive strategies and implement preventative actions.

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